INDX
The
Flyover
Inspiration
Released
Social-First
TYPE OF WORK
Publicis Groupe
AGENCY NAME
USAA
CLIENT NAME
RELEASED
(Introduction)
AS THE OFFICIAL MILITARY APPRECIATION SPONSOR OF THE NFL, USAA WANTED TO GIVE THEIR MEMBERS A ONE-OF-A-KIND SALUTE FOR SERVING THEIR COUNTRY. AND WHILE THERE ARE MANY SALUTES AT EVERY NFL GAME, ONE SITS HIGH ABOVE THE REST - THE FLYOVER. SO, WE CREATED THE WORLD'S FIRST VIRTUAL FLYOVER.
AS THE OFFICIAL MILITARY APPRECIATION SPONSOR OF THE NFL, USAA WANTED TO GIVE THEIR MEMBERS A ONE-OF-A-KIND SALUTE FOR SERVING THEIR COUNTRY. AND WHILE THERE ARE MANY SALUTES AT EVERY NFL GAME, ONE SITS HIGH ABOVE THE REST - THE FLYOVER. SO, WE CREATED THE WORLD'S FIRST VIRTUAL FLYOVER.
(Approach)
USING A COMBINATION OF GOOGLE STREET VIEW, GOOGLE EARTH, AND REAL-TIME CGI RENDERING. WE ALLOWED ANY SERVICE MEMBER TO RECEIVE A SHORT FILM SHOWING 6 F-15S FLYING DIRECTLY ABOVE THEIR HOME.
USING A COMBINATION OF GOOGLE STREET VIEW, GOOGLE EARTH, AND REAL-TIME CGI RENDERING. WE ALLOWED ANY SERVICE MEMBER TO RECEIVE A SHORT FILM SHOWING 6 F-15S FLYING DIRECTLY ABOVE THEIR HOME.
(Challenge)
(Solution)
Social-First
(Achievements)
Echoes From The Audience
Echoes From The Audience
The
Flyover
The
Flyover
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