Amar Braithwaite | Award-Winning Global Creative + Brand Executive

I help brands see people more clearly, and help people feel seen by brands.

"Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.”

— Antoine de Saint-Exupery

I make work across image, form, motion, and text.

Most projects start with a rule. Experience triggers the next step.

SOCIALS

I’m not here to manage what’s working. I’m here to build what’s next.

Ideas that move culture. Brands people actually feel. Teams that want to be part of something real.

THINGS I DO

CREATIVE DIRECTION

Strategic Disruption

Brand & Product Marketing

CREATOR CONVERSION

STORYTELLING

NEW & EMERGING TECH (AI)

EXECUTIVE LEADERSHIP

MENTORSHIP

VIEW THE WORK

I help brands see people more clearly, and help people feel seen by brands.

Independent Visual Artist

"Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.”

— Antoine de Saint-Exupery

I make work across image, form, motion, and text.

Most projects start with a rule. Experience triggers the next step.

SOCIALS

I’m not here to manage what’s working. I’m here to build what’s next. Ideas that move culture. Brands people actually feel. Teams that want to be part of something real.

THINGS I DO

VISUAL EXPERIMENTS

FORM & FUNCTION

SOUND Design

Motion GRaphics

WRITTEN FRAGMENTS

Installation Studies

STORYBOARDS

Visual Scripts

VIEW THE WORK

Independent Visual Artist

"Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.”

— Antoine de Saint-Exupery

I make work across image, form, motion, and text.

Most projects start with a rule. Experience triggers the next step.

SOCIALS

I’m not here to manage what’s working.

I’m here to build what’s next.

Ideas that move culture.

Brands people actually feel.

Teams that want to be part of something real.

THINGS I DO

VISUAL EXPERIMENTS

FORM & FUNCTION

SOUND Design

Motion GRaphics

WRITTEN FRAGMENTS

Installation Studies

STORYBOARDS

Visual Scripts

VIEW THE WORK

Renowned for leading with heart and flipping the script, I build what doesn’t exist yet. The brands that move culture. The ideas that stick. The teams that actually want to work together.

My work lives at the intersection of creativity, strategy, and human behavior. Whether I’m leading global campaigns or coaching a room full of restless minds, the goal is the same: connect meaning to emotion, and leave the bullshit behind.

This isn’t about hype. It’s about resonance.

And my mission? Always has been: #DoDopeShit (with purpose, with people, and with edge).

EXPERIENCE

SELECT PLACES I'VE CALLED HOME

EXPERIENCE

SELECT PLACES I'VE CALLED HOME

SELECT CLIENTS

SELECT METAL

Awards List

2022 AAMA - 50 Black Marketers on the Rise 2021 One Show - Social Impact Bronze Pencil - Instagram - We Create 2020 EFFIE Awards - Bronze – Crown Royal Whisky: Revitalizing the Spirit of Generosity 2020 Clio Music Awards - Silver – Crown Royal: If You Want Me To Stay 2020 Clio Music Awards - Silver – Johnnie Walker: You’ll Never Walk Alone 2019 Shorty Awards - Best Integrated Campaign – USAA - "A Poppy Worn, A Hero Honored" 2019 Shorty Awards - Best Live Coverage – USAA - "A Poppy Worn, A Hero Honored" 2018 Shorty Awards - Finalist, Best Use of Instagram – USAA - "House Divided" Army-Navy Sponsorship 2015 Media Post’s Digital OOH Awards - Best Platform: Digital Based - Coors Light - “reFRESH 2015 Media Post’s Digital OOH Awards - Best Venue/Location Based Execution: Restaurant/QSR - Coors Light - “reFRESH 2014 Digiday Awards - Best Branded Content Series – American Express - #PassionProject 2014 Digiday Awards - Best Brand YouTube Channel - American Express - #PassionProject 2014 One Show Interactive - Interactive Silver Pencil - American Express Passion Project 2014 Shorty Awards - Best Use of Social Media for B2B - Google Enterprise Lets You Work the Way You Live 2012 eHealthcare - Social Media Leadership Award - Miami Children's Hospital Social Media 2010 Clio Awards -Gold – Innovative Marketing – Travel - Tourism Queensland - Best Job In The World 2010 ANDY Awards - Gold – Earned Media – Leisure/Travel - Tourism Queensland - Best Job In The World 2010 EFFIE Awards - Gold – Government, Corporate & Social - Tourism Queensland - Best Job In The World 2010 EFFIE Awards - Gold – Original Thinking - Tourism Queensland - Best Job In The World 2010 EFFIE Awards - Silver – Multicultural - Tourism Queensland - Best Job In The World 2010 D&AD Professional Awards - Black Pencil – Direct Advertising - Tourism Queensland - Best Job In The World 2010 D&AD Professional Awards - Black Pencil – Integrated Advertising - Tourism Queensland - Best Job In The World

"Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.”

I make work across image, form, motion, and text.

I’m not here to manage what’s working. I’m here to build what’s next.

Ideas that move culture. Brands people actually feel. Teams that want to be part of something real.

I’am

"Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.”

I make work across image, form, motion, and text.

I’m not here to manage what’s working. I’m here to build what’s next. Ideas that move culture. Brands people actually feel. Teams that want to be part of something real.

"Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.”

I make work across image, form, motion, and text.

I’m not here to manage what’s working.

I’m here to build what’s next.

Ideas that move culture.

Brands people actually feel.

Teams that want to be part of something real.

SELECT PLACES I'VE CALLED HOME

SELECT PLACES I'VE CALLED HOME

SELECT PLACES I'VE CALLED HOME

Brave brands that have allowed me to disrupt their categories

Brave brands that have allowed me to disrupt their categories

Brave brands that have allowed me to disrupt their categories

accomplishments (The FAME) throughout the years

accomplishments (The FAME) throughout the years

accomplishments (The FAME) throughout the years