There are a lot of ways to say thank you. Few actually feel personal.

As the NFL’s official military appreciation sponsor, USAA had a platform, but more importantly, it had a responsibility, to make that gratitude real for the people who’ve served.

So we took one of the most powerful symbols of appreciation in sports, the flyover, and made it personal.

Using a blend of Google Earth, Street View, and real-time CGI, we created the first-ever Virtual Flyover, a custom film of six F-15s soaring directly over a service member’s home.

A salute, not to a crowd, but to the individual.