2016
INDX
The
Flyover
Inspiration
Released
LIVE PROJECT
EXPLORE THE FULL EXPERIENCE
Social-First
Publicis Groupe
AGENCY NAME
CLIENT NAME
-
AWARDS
(Introduction)
AS THE OFFICIAL MILITARY APPRECIATION SPONSOR OF THE NFL USAA WANTED TO GIVE THEIR MEMBERS A ONE-OF-A-KIND SALUTE FOR SERVING THEIR COUNTRY.
AND WHILE THERE ARE MANY SALUTES AT EVERY NFL GAME, ONE SITS HIGH ABOVE THE REST - THE FLYOVER.
SO, W E CREATED THE WORLD'S FIRST VIRTUAL FLYOVER. USING A COMBINATION O F GOOGLE STREET VIEW, GOOGLE EARTH A N D REAL-TIME CGI RENDERING, WE ALLOWED ANY SERVICE MEMBER TO RECEIVE A SHORT FILM SHOWING 6 F-15'S FLYING DIRECTLY ABOVE THEIR HOME.
ONCE ON THE SITE, USERS SIMPLY ENTERED THEIR NAME, RANK, BRANCH OF SERVICE AND ADDRESS TO INSTANTLY RECEIVE THEIR FLYOVER SALUTE.










