2016

INDX


The

Flyover

Inspiration


Released

LIVE PROJECT

EXPLORE THE FULL EXPERIENCE

Social-First

TYPE OF WORK

Publicis Groupe

AGENCY NAME

USAA

USAA

CLIENT NAME

-

AWARDS

(Introduction)

AS THE OFFICIAL MILITARY APPRECIATION SPONSOR OF THE NFL USAA WANTED TO GIVE THEIR MEMBERS A ONE-OF-A-KIND SALUTE FOR SERVING THEIR COUNTRY.

AND WHILE THERE ARE MANY SALUTES AT EVERY NFL GAME, ONE SITS HIGH ABOVE THE REST - THE FLYOVER.

SO, W E CREATED THE WORLD'S FIRST VIRTUAL FLYOVER. USING A COMBINATION O F GOOGLE STREET VIEW, GOOGLE EARTH A N D REAL-TIME CGI RENDERING, WE ALLOWED ANY SERVICE MEMBER TO RECEIVE A SHORT FILM SHOWING 6 F-15'S FLYING DIRECTLY ABOVE THEIR HOME.

ONCE ON THE SITE, USERS SIMPLY ENTERED THEIR NAME, RANK, BRANCH OF SERVICE AND ADDRESS TO INSTANTLY RECEIVE THEIR FLYOVER SALUTE.

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