Election Night 2020 wasn’t a moment you market into. It was a moment you either add to the noise, or cut through it.

Johnnie Walker has always stood for progress, but in a year defined by division, that idea needed to feel real, not rehearsed.

So instead of another brand message, we created a moment.

Partnering with Brittany Howard, we reimagined “You’ll Never Walk Alone” as a raw, one-take performance, stripped back, emotional, and uninterrupted. A quiet counterpoint to the chaos unfolding everywhere else.

Not telling people what to think. Just giving them something to feel.