To reintroduce millennials to Verizon, we developed a content series featuring Kevin Hart. The program leveraged digital, social, and Kevin’s visibility to lift brand awareness, establishing Verizon as the leader in premium 4LTE technology and demonstrating its powerful network entertainingly and engagingly.

The idea for the 6-part comedic series was based on a cultural flashpoint (little known to the general public but top of mind for a specific target), Kevin Hart’s quest to become the NBA all-star celebrity game’s first-ever 3-peat MVP.