Amar Braithwaite | Award-Winning Creative Brand Strategist
Screen Shot 2017-06-29 at 9.45.12 AM.png

Pepsi x NFL #TheRecipe

Pepsi x NFL #TheRecipe

Screen Shot 2017-06-29 at 9.45.12 AM.png
 

Role: Social Lead (Creative & Strategy)

Overview: Tasked with creating a Black History Month platform that positioned Pepsi as the brand of choice because it recognizes success within the African American community.

#TheRecipe Platform

Leveraging the social movement, we drove consumers to visit #TheRecipe website, where they took the quiz, created their own recipe cards, and shared the results. Incentives included premium prizes like NFL game tickets.