Amar Braithwaite | Award-Winning Creative Brand Strategist
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Mountain Dew - #DEWxNBA

Mountain Dew - #DEWxNBA

 

Role: Social Lead (Creative & Strategy) and TVC Concepting

Overview: Fans have always been captivated by the off-the-court NBA lifestyle. They revel in every sneak peak they get of a player’s life and unique experiences. So it’s about time we reward fans for their love of the game with access to players outside of the arena.

We developed a series of social initiatives that will allow fans to directly interact with players. The approach was geared towards allowing fans to hear what they hear, see what the see and celebrate as they celebrate. The idea was rooted in taking having a damn good time to an entirely new level.