Amar Braithwaite | Award-Winning Creative Brand Strategist
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Michael Kors - #WatchHungerStop

Michael Kors - #WatchHungerStop

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Role: Social Lead (Creative & Strategy), Creative Strategist (tied up the tech)

Overview: In an effort to honor World Food Day, which takes place on October 16th, Michael Kors has partnered with the United Nations World Food Programme (WFP), to help raise and donate money to WFP's School Meals Program. Throughout the month of October, MK customers were able to create a digital t-shirt at watchhungerstop.com or participate in GIF animation booths located in select stores (from Oct 1 through Oct 18), displaying their own message that begins with “Today I Want To.” Michael Kors donated 50 meals to children in need for every digital t-shirt and GIF uploaded to the gallery on watchhungerstop.com.