Role: Digital Lead (Creative & Strategy)
Overview: In 2015, Coors Light celebrated the constantly-evolving spirit of Hip-Hop culture and the regions that helped to shape it. reFRESH Soundtrack engaged consumers throughout the year with sharable content and experiences, while creating activation tools for the field to leverage.
The Soundtrack Series is an 8-episode digital series that will explore both Hip-Hop music and Hip-Hop culture across the country. Each documentary-style episode will focus on a specific region within the U.S., the musical byproducts of that region and highlight the people whose passions have been influenced by that culture.