Amar Braithwaite | Award-Winning Creative Brand Strategist
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Coors Light - Mobile Music Technology

Coors Light - Mobile Music Technology

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Role: Social Strategy & Creative Technology

Overview: Teaming up with music-identification app Shazam and out-of-home marketing vendor Intersection, the MillerCoors brand is mining data about which artists the folks in NYC's downtown and midtown neighborhoods are listening to in order to create real-time playlists. Earlier this week, passersby started approaching Coors Light-branded kiosks—adorned with the copy "Hear the Street's Playlist"—that let them download the local mixtapes.